Insight and inspiration on In-Scene, Virtual Product Placement, AI and more.

The video advertising industry needs to evolve towards a more accurate and fair pricing model: Cost Per Second Viewed (CPSV). This approach would better reflect the true value that brands receive from their video content, aligning costs with actual viewer engagement. 

Around 75% of ISM placements are embedded in YouTube videos, and more often than ever before, YouTube is being watched on a CTV device. In the past, YouTube was confined to desktops and mobile devices, but these are no longer the case. This echoes the overall growth of CTV across the industry.

In today's crowded marketplace with constantly developing technology, achieving instant brand recognition is the golden goose for marketers. A brand that resonates deeply with its target audience, especially the youth, can unlock unrivaled loyalty and advocacy, spreading fast by going viral. But how do you craft a brand identity that cuts through the noise and leaves a lasting impression? The answer lies in the power of captivating visuals, catchy slogans, and innovative advertising strategies.

As artificial intelligence continues to develop and gain prominence in the world of advertising, misconceptions and myths have emerged, often fueled by oversimplified narratives or exaggerated claims. In this rapidly evolving landscape, it's crucial for marketers, advertisers, and executives to separate fact from fiction and develop a realistic and balanced understanding of AI's current capabilities and limitations.

In the digital age, ad blockers have become a prevalent tool for consumers of media worldwide. According to Censuswide in a 2024 study, 52 percent of Americans use an adblocker, up from 34 percent in 2022. As marketing professionals, we can no longer ignore the impact of ad blockers on our strategies and campaigns. Understanding the state of ad blocking and its implications is crucial for adapting to the ever-changing digital landscape.

Storytelling requires a flow, and when that flow is interrupted, it sucks. Advertising should never interrupt the flow of the story to simply go tell a different story. It takes the human brain between 2-10 minutes to get back into a flow and once interrupted, it has to take that time to get back into it.

A little about how to maximize your leverage with AI in video advertising.

Amidst the excitement, it's crucial for marketing leaders to separate the hype from reality and approach AI with a strategic mindset. After all, the AI has to serve a purpose other than simply checking a box on the list of innovations you are looking to achieve this year.

Generative AI has immense potential to transform advertising and marketing workflows. Here are a few ways companies can effectively integrate generative AI into their strategies.

In the ever-evolving landscape of advertising, product placement has emerged as a powerful tool for brands to connect with audiences. Whether it’s a subtle appearance of a smartphone in a popular TV show or a character sipping a recognizable soft drink in a movie, product placement strategically integrates products into various forms of media.

Rembrand offers Organic Video Advertising in the content that people love. Find out how we do it by watch a video.

In cheers to the new year, here is a shakespearean ode to virtual product placement. If you feel so inclined, record yourself reciting this poem, or rapping it, and maybe we will feature you in an upcominig video with Rembrand product placement!

The industry is witnessing a shift towards solutions that balance effectiveness, efficiency, and consumer satisfaction. As Enhanced In-Scene Advertising continues to unfold success stories, it stands poised to redefine the advertising landscape, offering a dynamic and engaging future for brands willing to innovate.

Enhanced In-Scene Advertising is not just a progression; it's a leap into a future where brands can seamlessly integrate into content with speed, precision, and creativity. As the industry continues to embrace AI-driven solutions, Enhanced In-Scene Advertising stands at the forefront, shaping the narrative of the advertising landscape.

The industry's trajectory is unmistakably veering towards methods that not only capture attention but also align with the preferences of a discerning audience. Enhanced In-Scene Advertising stands at the forefront of this evolution, paving the way for a more impactful and consumer-centric advertising landscape. 

Enhanced In-Scene Advertising emerges as a beacon of innovation in the dynamic world of video marketing. As the industry navigates the changing tides, the adoption of AI-driven technologies signals not just a trend but a fundamental shift towards a more effective and sustainable advertising future.